Pointing in the
Buddle Findlay graduate recruitment
Buddle Findlay was on a mission to find talented law clerks for the summer. So we needed to create a recruitment campaign that pointed them in the right direction. Breaking away from the law firm’s subdued and sophisticated image, we went for a distinctly vibrant approach that would appeal to a younger audience.
One that screamed more ‘band poster’ than traditional law firm advertising. The bold graphic device that supports the campaign theme of ‘venture further’ (i.e. arrow), combined with fun-filled gradients, truly makes the firm stand out from the advertising of competitors.