Kia Responsive Website
Since the arrival of former Audi designer Peter Schreyer, Kia’s design ethos has gone from strength to strength. So we wanted to create a website that looked and performed just as well.
The clean, responsive design makes the user experience on mobile and tablet equally rewarding. Bringing the many individual dealer sites under one umbrella has positive spin-offs for both searchability and brand consistency.
The responsive design caters for both large sophisticated imagery and technical specifications. It was critical to find a balance between both types of content and optimise this across a variety of digital platforms.
Future-proofed to accommodate high pixel density devices, kia.co.nz dishes up information in bite-sized pieces, sans much of the auto industry marketing speak that sounds good but means nothing. All of which is built on a robust CMS for fast, efficient updates to models and campaigns. More logical navigation and better tracking from banners and social media round out the major improvements in what is a significant step forward for Kia’s online presence.