Fidelity Life Communications
Fidelity Life deals in the realms of insurance and investments. As such it requires annual reporting with considerable warmth and people focus to better engage readers. For the 2014 version we chose the theme of ‘celebrating life’.
The library of photos echoes concepts of family values and healthy living, while the uncoated stock and de-saturated colours further soften the many pages of hard data that follow.
We’re proud of our long-term relationship with Fidelity Life. A truly New Zealand company, we’ve worked with them on everything from the original brand redesign through two evolutions of their public websites, many annual reports, and digital B2B tools that help them communicate with the advisers at the centre of their business model.