Symbol of
national pride.

All Blacks Silver Fern

Until 1986 the All Blacks silver fern had changed many times, but had no trademark protection. What the New Zealand Rugby Union needed was a unique device that would brand the team and give the union new merchandising opportunities.

Commissioned to design a new and distinctive visual device, we created a design that has become a world-famous trademark for New Zealand’s national sport, as well as a national emblem.


Dave has been practising as a designer in New Zealand and Australia for over 30 years. He is a fellow of the Royal Society of Arts, an Honored Associate of Auckland University of Technology, and several-times-President of the NZ Designers Institute. Dave recently received the Outstanding Achievement Award from the Designers Institute of New Zealand for his work in furthering New Zealand's design culture.

  • Client

    New Zealand Rugby Union

  • Deliverables

    A national icon

  • Find out more

    Just ask Dave

Learn more about our company history, focus and people.

Get in touch
Get in touch